The display being a 60” Plasma television had its limitations, including over scan and burn-in. I designed this video to be dark with 80% whites to enhance the life of the television, while each looping message moves 3 pixels across or up to avoid burn in.
The branding transitions also allowed me to add my own flare of creativity to impress clients with branding.
In-store digital branding and display
Client: Digicam / Proside Solutions
Date: November, 2015.
Category: Design, Motion Graphic Animation, In-store display